Deltek Principal Analyst Chris Cotner reports.
This guest blog is the first in a series by analysts at Market Connections Inc., Cynthia Poole, Director of Research Services, and Melissa Burgess, Research Analyst. In an effort to bring our customers the best current market intelligence available, Deltek and Market Connections Inc. collaborated on data sharing and analysis for our recent social media in state and local government report. Be sure to check out Market Connections Inc. for more information on their services and their own social media report.
According to Malcolm Gladwell, key trends in society reach a “tipping point” when ideas, behaviors, messages and products behave just like outbreaks of infectious diseases. When these societal epidemics take hold, these concepts can reach a level of near ubiquity. The use of social media by government agencies has reached a similar tipping point, and unlike examples cited in Gladwell’s “The Tipping Point” (i.e. the rise and fall of Airwalk shoes), social media is here to stay.
For the complete blog, go here.