Deltek Sr. Analyst Chris Cotner reports.
Social media is one of the hottest topics in both government and the government contracting community today. Since 2008, overall social media (SM) use and state and local adoption rates have been astronomical. SM is also presenting a new paradigm for service delivery and innovation in state and local government. SM platforms (including mobile applications) can be used for direct government/citizen engagements that are profoundly changing society.
Beyond the influence of direct engagement, these SM platforms and related mobile devices can aggregate crowdsourced data to inform decisions. In turn, these informed decisions can be used to innovate and improve government by delivering more efficient services (either directly or by augmentation). SM interactions (including data gathered to inform decisions and services) can lead to greater innovation, improved government accountability, and broader civic engagement.
For the complete blog, go here.